How to choose a real estate agent

When it comes down to it, a real estate agent can make or break a home sale. So, it is important to find the right one. I understand that I am a real estate agent, but it is my job to give you the facts to find the best one. From there, you can make the most informed decision with all the data.


A quick note, if you want to know more about how to sell a house in Canberra, please read this article.

So, here are my top tips on how to choose a real estate agent.

  1. Target Audience Understanding

Every house has a target market, large families, young families, couples, retirees. Your agent should know what this market is and be able to implement the best strategies to sell to them. It is worth discussing this with your agent to make sure they grasp the target.

  1. Are they Using Their Resources?

Agents have access to plenty of data and resources from their firms. They understand the trends in the market, the price fluctuations and the best times to sell. Ensure they employ these resources to give you the best deal, not just net them a quick commission.

  1. Do they Know the Area?

A real estate agent is of benefit when they work out of a specific area. Most agents will have no more than a suburb or two they work in. This means they understand that location and can price and market accordingly. This means, don’t just hire an agent you like. Find someone with the local area knowledge you need.

  1. How Will They List your Property?

All properties are listed differently, some get special promotion, others do not. Find out how your agent will list this property, where, for how long, for how much etc. It pays to know how they will advertise. But remember, this should not be the deciding factor, for instance a lower commission with less market promotion could be beneficial. In this scenario, you could actively work to promote your house and save on the agent.

  1. What Social Media do they use?

Social media is crucial to a property sale. Make sure you understand how your agent will be using social media to your advantage.

  1. What is their Marketing Campaign?

Have they got a detailed plan, a good budget, have they had success before? Get a grip on how this agent functions with their marketing and what sort of marketing they can do for you.

  1. Do they Include Photography

Talk to your agent about their inclusions. Often agents will include in their cost a photographer or videographer to best promote your site. That means, don’t pay for one yourself if you can bundle it with your agent. Often, they will have the best contacts for premium photography.

  1. Price

Lastly, pricing. All agents offer different pricing and commission. But be warned, this is not the core factor when deciding whether an agent is good. So, consider their price, but know that an extra few hundred dollars will not make a big difference in the long run.


In conclusion, how to choose a real estate agent?

Overall, many factors build up an agent’s ability. So, try to consider an agent for everything they offer. You may choose an agent with a higher price because they have a better area knowledge.

Make sure to read up on our common selling mistakes for Canberra homes to ensure once your hire an agent you do everything you can to get top dollar for your property.

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